CODE \ LUXE advises brands across automotive, hospitality, yachting, and lifestyle, bringing cross-industry insight and a deep understanding of the evolving luxury market, giving our clients a cross-industry perspective rather than siloed thinking.
Our work focuses on trend decoding and anticipating cultural shifts before they become mainstream, helping brands stay ahead of change instead of reacting late. Our client and brand intelligence is built through a client-centric lens to create emotionally relevant luxury strategies that strengthen customer loyalty, increase brand desirability, enhance customer experience, and drive long-term business growth.
Dr. Julia Riedmeier, who founded Code \ Luxe in 2021, combines academic rigor with industry practice. The curriculum and insights from the academy are rooted in original frameworks and concepts developed through research, and not just generic business theory or short‑form luxury marketing courses. This blend of thinking (insights and trends), doing (strategic work with brands), and teaching (academy programs and workshops) is not typical and thus, our competitive advantage.
Founder Dr. Julia Riedmeier combines international luxury (project) experience at and with leading luxury brands (IYKYK) with academic leadership, including teaching luxury brand strategy at institutions such as the International University of Monaco.
Through our magazine, luxury articles, salons, and progressive initiatives, we continuously explore the future of luxury, offering clients access to forward-thinking perspectives and strategic inspiration (also for other industry players).
Beyond consulting and courses, initiatives like „The Luxury Salon“ create a community and ongoing conversation among professionals. Above that, CODE \ LUXE connects executives, founders, and emerging talents through curated collaborations, strategic partnerships, and ecosystem-driven initiatives. Cross-industry, and always at the top of the pyramid.
Knowing that each client and brand is unique, we only offer tailored, bespoke advisory services and formats instead of generic ones, aligned with each brand’s unique positioning, ambitions, and luxury code. We accompany luxury brands, luxury professionals, and founders as a sparring partner, from short idea sessions and brainpicking to long‑term strategy projects. This flexibility and closeness with clients resemble the high‑touch service expected in luxury brand experiences themselves. For us, luxury is an attitude!
Luxury has so many different facets and is more than cars, fashion, and watches. It is a feeling, an attitude, a lifestlye that goes beyond the glamour. Based on Dr. Julia Riedmeier’s guiding principle of “strategy and education through reflection” she bundled her knowledge into unique and progressive creations. Some of which can only be accessed through her projects.
Legal Disclosure
Information in accordance with Section 5 TMG
Dr. Julia Riedmeier
CODE \ LUXE
Leopoldstr. 8-10
80802 Munich
Contact Information
E-Mail: connect@code-luxe.com
Internet address: www.code-luxe.com
VAT number
VAT indentification number in accorance with Section 27 a of the German VAT act:
DE 305241805
Disclaimer
Accountability for content
The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents‘ accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this matter, please note that we are not obliged to monitor the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).
Accountability for links
Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.
Copyright
Our web pages and their contents are subject to German copyright law. Unless expressly permitted by law, every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are only allowed for private use. The materials from these pages are copyrighted and any unauthorized use may violate copyright laws.
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A transparent relationship
A trustful customer relationship has always been of great relevance for our company in order to be able to offer you something special. That is why we also endeavour to ensure your privacy. We want to create clarity as to how we store your data and thus commit ourselves to keep it safe. If you would like to learn more about how your personal information is collected, used and stored, please read our privacy policy.
Thank you for your trust.
DATA PROTECTION DECLARATION ACCORDING TO THE GDPR
I. NAME AND ADDRESS OF THE PERSON RESPONSIBLE
The responsible party within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
CODE \ LUXE
Leopoldstraße 8-10
80802 Munich
Germany
E-Mail: connect@code-luxe.com
Website: www.code-luxe.com
II. NAME AND ADDRESS OF THE DATA PROTECTION OFFICER
The data protection officer of the responsible party is:
Dr. Julia Riedmeier
CODE \ LUXE
Leopoldstraße 8-10
80802 Munich
Germany
E-Mail: connect@code-luxe.com
Website: www.code-luxe.com
III. GENERAL INFORMATION ON DATA PROCESSING
1. Automatic data storage
Nowadays, when you visit websites, certain information is automatically created and stored, including on this website. This collected data should be collected as sparingly as possible and only with justification. Incidentally, by website we mean the entirety of all web pages on your domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.
Even while you are visiting our website right now, our web server – that is the computer on which this website is stored – usually automatically saves data such as
For illustration:
As a rule, these files are stored for two weeks and then automatically deleted. We do not share this data, but we cannot exclude the possibility that this data may be viewed by authorities in the event of illegal behavior.
In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data!
2. Cookies
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the „brain“ of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the „user-related“ information back to our site. Thanks to cookies, our site knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other „pests“. Cookies also cannot access information on your PC.
For example, cookie data can look like this:
A browser should support the following minimum sizes:
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
One can distinguish 4 types of cookies:
Absolutely necessary cookies: These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.
Functional cookies: These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeting cookies: These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies: These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.
How can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. For example, you can block third-party cookies, but allow all other cookies.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether to allow it or not. The procedure varies depending on the browser. The best way is to search the instructions in Google with the search term „delete cookies Chrome“ or „disable cookies Chrome“ in case of a Chrome browser or exchange the word „Chrome“ for the name of your browser, e.g. Edge, Firefox, Safari.
3. What about my data privacy?
The so-called „Cookie Guidelines“ have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called „HTTP State Management Mechanism“.
Rights under the General Data Protection Regulation
According to the provisions of the GDPR, you are generally entitled to the following rights:
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behavior
In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we can not conclude from your behavior on this website to your person.
You can find out more about how to object to this analysis of your visit data in the following data protection declaration.
TLS encryption with https
TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure stands for „secure hypertext transfer protocol“) to transfer data over the internet in a tap-proof way.
This means that the complete transmission of all data from your browser to our web server is secured – no one can „listen in“.
Thus, we have implemented an additional layer of security and fulfill data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser to the left of the Internet address (e.g., beispielseite.de) and the use of the scheme https (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend the Google search for „Hypertext Transfer Protocol Secure wiki“ to get good links to further information.
4. WP Statistics Privacy Policy
We use the analytics plugin WP Statistics on our website. This plugin was developed by Veronalabs (5460 W Main St, Verona, NY 13478, United States), an American software company. This plugin provides us with simple statistics on how you, as a user, use our website. In this privacy policy, we go into more detail about the analysis tool and show you which data is stored where and for how long.
What is WP Statistics?
This plugin is an analytics software designed specifically for websites that use the WordPress content management system. WordPress helps us to easily edit our website even without programming skills. WP Statistics can collect data about how long you stay on our website, which subpages you visit, how many visitors are on the website or from which website you came to us. WP Statistics does not set any cookies and you cannot be identified as a person by the collected data.
Why do we use WP Statistics?
With the help of WP Statistics we get simple statistics that help us to make our website even more interesting and better for you. Our website and the content, products and/or services offered on it should meet your requirements and wishes as good as possible. In order to achieve this goal, we naturally need to find out where we should make improvements and changes. The statistics we receive, help us to get one step closer to this goal.
What data is stored by WP Statistics?
WP Statistics does not set cookies and through the data collected, statistics about the use of our website are generated only in anonymous form. WP Statistics also anonymizes your IP address. You as a person cannot be identified.
Through WP Statistics, visitor data (called Visitos’Data) is collected when your web browser connects to our web server. This data is stored in our database on our server. This includes for example:
The data will not be shared or sold.
How long and where is the data stored?
All data is stored locally on our web server. The data is stored on our web server until it is no longer needed for the purposes listed above.
How can I delete my data or prevent data storage?
You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time.
We have now provided you with the most important information about data processing by WP Analytics. Due to the fact that the plugin does not use cookies and the data for statistical analysis is stored locally in the web server, your data is handled very carefully here. If you want to learn more about WP Analytics, you should take a look at their privacy policy at https://wp-statistics.com/privacy-and-policy/.
Embedded Social Media Elements Privacy Policy
We integrate elements of social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:
Source: Created with the privacy generator of AdSimple in cooperation with hashtagmann.de
For press inquiries, please reach out to:
press@code-luxe.com
Click here for all publications and features in print and TV.
The task: Multilevel digital program for the global dealership network of an international Italian luxury automotive brand.
The solution: Based on the brand codes and international strategies, development, implementation, and execution of the first-time digital learning journey for the global dealership network (North America, EMEA, Asia-Pacific) to improve their digital strategy and footprint, and to manifest thought leadership also in the digital space.
The impact: Maximized impact of dealers’ digital footprint, increased digital client engagement and prospect generation, increased sales.
The project partner: OKTAVE
The task: Digital communication strategy for the leading luxury hotel network in the DACH region.
The solution: Based on the execution of benchmark and best-practice analysis, development of digital communication strategy, just as sparring for its roll-out and core strategic business activities.
The impact: Increased visibility and brand awareness, increased sales for the leading conference in Switzerland.
The task: Conceptualization, development, and roll-out of the own-established Next Level initiative for leading German luxury jewelers.
The solution: Based on the four key business pillars – brand, clients, digital, sales – and our established neo luxury concept, development and roll-out of a unique, first-of-its-kind long-term initiative (webinars, live workshops, individual consulting and coaching sessions) for leading jewelers in Germany, who want to take their business to the next higher level and make it future-ready and -proof for the next generations.
The impact: Improved brand positioning, maximized client satisfaction, increased leads and sales, enhanced client experience online and offline.
The project partner: KEYLENS, German Finest
The task: Go-to-market strategy for an electric boating company.
The solution: Based on the brand codes and international strategies, development and implementation of a go-to-market strategy for the DACH region to enter this market.
The impact: Created and increased brand awareness, generated first leads.
The project partner: undisclosed
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The task: Interior project for new-build yacht.
The solution: Based on the interior design codes and styles of the owner and design team, identification and selection of the best suitable manufacturers and interior objects for dedicated interior accessories.
The impact: Peace of mind and wellbeing for the UHNW client. Manifestation of a (new) segment for German, French, Italian luxury manufacturers.
The project partner: undisclosed
OKTAVE is a Swiss agency, active worldwide, expert in transforming behaviors in exceptional brands who are convinced by the power of their front line teams in leveraging their business. Founded by Frederik Schreve.
The way OKTAVE supports this transformation is by acting as an accelerator of behavior transformation by designing and implementing transformational strategies, and by re-imagining and rolling-out great transformational learning experiences.
Today, OKTAVE works globally with luxury retail and also with prestige hospitality and high-end service industry brands.
IMARK is an Innsbruck-based consultancy with international scope, which supports organisations in their strategic development and facilitate decision-making via participative group processes and tailor-made market research.
With 20 years of experience in strategy development and implementation, and excellence in market research, IMARK stands for: Close working relationship with clients and client-driven processes, state-of-the-art methodology and guaranteed quality.
As the first platform for sustainable luxury in the DACH region, Haus von Eden positions itself as a reliable access point for valuable knowledge around sustainable design & lifestyle.
The mission is put into practice by exclusively presenting ethically operating companies based on binding standards of sustainability, circular economy, philanthropy as well as innovation. Conscious consumers can thus take responsible purchasing decisions without sacrificing on quality & aesthetics.