The luxury studio.
Where exploration meets elevation AND education.
Trendscouting | Strategy Advisory | Academy
We are a one-of-a-kind luxury studio where a boutique advisory meets an academy.
We decode trends and the mindset just as expectations of luxury clients, and share our insights with you.
We develop strategies to elevate the brand tailored to the unique brand code.
As we believe in collaboration, we connect key stakeholders across the luxury industry.
Elevate your expertise and brand now –
be a pioneer and lead the way!
WHY
we do what we do
At CODE \ LUXE, we have the strong belief that every luxury brand needs its own code to evince its relevance and mystical aura. Yet, to tap into the minds and hearts of discerned and younger consumers, a luxury brand’s strategy is no longer just about well-designed, expensive products or services, and a symbolic value.
Just as the code of exclusivity is changing, the luxury code of the future needs different elements as more purpose and added value for the society and environment. This is why Dr. Julia Riedmeier founded CODE \ LUXE.
For more information, tune in for a podcast session (in German) with Dr. Julia Riedmeier or read one of her articles or interviews.
WHAT
we do it
LUXURY MARKET RESEARCH
& TRENDSCOUTING \
We uncover rich insights and know that luxury market research needs a different approach.
Thanks to our valuable network, we can count on visionaries or rather inaccessible personalities. Additionally, due to constant international travels and participations in diverse conferences, we capture trends when they emerge.
LUXURY STRATEGY
ADVISORY \
We tackle the codes of the business model of the future, e.g. in terms of products and services, marketing or distribution.
We elevate customer journeys and touchpoints, and decipher the needs and profiles of mysterious luxury clients. We infuse cultural and human relevance or rejuvenate the brand.
EXECUTIVE
EDUCATION \
With a longstanding academic and executive educational background, we have created our experiential format called "Talkshopette".
Opt between tailor-made in-house workshops or seminars and programs in our academy. Topics evolve around e.g. luxury fundamentals, luxury strategies, luxury clients, and luxury retail.
THE CORE INDUSTRIES
AUTOMOTIVE
HOSPITALITY
YACHTING
THE AUXILIARY INDUSTRIES
FASHION
FOOD & BEVERAGES
INTERIOR & ACCESSORIES
JEWELRY & WATCHES
MUSIC & ARTS
(NEW) TECH
PERFUME & COSMETICS
HOW
we do it
From a one-shot call regarding your future to a specific challenge where you want immediate advice to long-term strategic projects. Choose the format that suits you best.
EXPLORE \ Trendscouting & Market Research.
BRIGHT \ Speed Advisory.
SHINE \ Strategy Advisory.
ELEVATE \ Luxury Academy.
GLOW \ Luxury Talks.
MATCH \ Collaborations.
OUR PARTNER NETWORK
Depending on the project, we cooperate with experts, a Gen Y/Z Think Tank or renowned specialist partners.
CODE \ LUXE is a proud signatory member of "Monaco Capital of Advanced Yachting"
PEOPLE
We believe that the best-curated mix of people makes the difference for each project – to act agile in a dynamic environment and to elevate the result for all stakeholders involved.
What we all have in common is dedicated expertise in a specific field of luxury, a sensitivity to understand and cater to the needs of UHNWIs, and the drive to go on a brand-sharpening journey to really make an impact. Each of our collaborators is C-level and often a founder, as well.
Contact us and discover our global network of experts and collaborators in fields such as Metaverse, culture, UHNWI.
ACADEMIA & INITIATIVES
CODE \ LUXE is affiliated with academic institutions and initiatives:
As an adjunct professor at the International University of Monaco (IUM), Dr. Julia Riedmeier lectures Luxury Brand Strategy and Luxury Marketing. She previously held the module leadership of the business concentration Luxury Brand Management at Munich Business School (MBS), where she regularly initiated her Luxury Insight Talks.
Further, she is a regular jury member – e.g. for a business plan competition, a hospitality or jewelry award. On an honorary basis, she is the Ambassador for Germany of the non-profit initiative World Boating Day and an Ambassador of the collective Monaco, Capital of Advanced Yachting. Previously, she served as an advisory board member and editor at “Robb Report Monaco & Côte d’Azur” and board member of YPY Monaco.
Video: Masterclass “The Code for Future Luxury” for HausVonEden
Discover SOME INTERESTING research
OUR LUXURY CODE
For CODE \ LUXE, luxury must always be responsible and ahead. Otherwise, it is lavishness. Contemporary luxury brands need to make an impact. They need to leave the world better than it was to add value to society, the environment, and the economy.
Whether traditional or nouveau luxe: the elements of wellbeing, sustainability, co-creation must be visible in all perspectives.
It is not an either-or.
To unleash the power of luxury, it requires the harmonious interplay of opposites to ignite innovation, drive strategic thinking, and unlock endless possibilities. Our approach and success formula thrives on the synergy of those complementing opposites:
= [(Academia + Industry) + (Strategy + Operation) + (Analytics + Magic)]
