The luxury studio.
Where exploration meets education and elevation.
Trendscouting | Executive Education | Strategy Advisory | Business Matchmaking
We are a one-of-a-kind luxury trend studio where a boutique advisory meets an academy.
We decode trends and the mindset just as expectations of luxury clients, and share our insights with you.
We develop strategies to elevate the brand tailored to the unique brand code.
As we believe in collaboration, we connect key stakeholders across the luxury industry.
Elevate your expertise and brand now –
be a pioneer and lead the way!
WHY
we do what we do
At CODE \ LUXE, we have the strong belief that every luxury brand needs its own code to evince its relevance and mystical aura. Yet, to tap into the minds and hearts of discerned and younger consumers, a luxury brand’s strategy is no longer just about well-designed, expensive products or services, and a symbolic value.
Just as the code of exclusivity is changing, the luxury code of the future needs different elements as more purpose and added value for the society and environment. This is why Dr. Julia Riedmeier founded CODE \ LUXE.
HOW
we do it
1. LUXURY MARKET RESEARCH & TRENDSCOUTING \ We uncover rich brand and client insights and know that luxury market research needs a different approach – thanks to our valuable network, we can count on visionaries or rather inaccessible personalities. Additionally, thanks to constant international travels and participation in diverse leading and niche conferences, we capture trends when they emerge and are always one step ahead.
2. EXECUTIVE EDUCATION \ With a longstanding academic and executive educational background, we have created our experiential format called “Talkshopette”, we host workshops, seminars and tailored programs in our academy. Topics evolve around e.g. luxury strategies, luxury clients, and luxury retail.
3. LUXURY STRATEGY ADVISORY \ We develop go-to-market strategies, create meaningful brand strategies, and tackle the codes of the business model of the future, e.g. in terms of products and services, marketing or distribution. We elevate customer journeys and touchpoints, and decipher the needs and profiles of mysterious luxury clients.
4. BUSINESS MATCHMAKING \ Due to our strong and unique international network in the luxury industry, we connect the right people or brands – from companies, and industry leaders to future talents. Whether for partnerships, sponsorships, or job positions. Become part of COLLECTIVE \ LUXE.
THE CORE INDUSTRIES
AUTOMOTIVE
HOSPITALITY
JEWELRY & WATCHES
YACHTING
THE SECONDARY INDUSTRIES
FASHION
INTERIOR
NEW TECH
PERFUME
PEOPLE
We believe that the best-curated mix of people makes the difference for each project – to act agile in a dynamic environment and to elevate the result for all stakeholders involved.
What we all have in common is dedicated expertise in a specific field of luxury, a sensitivity to understand and cater to the needs of UHNWIs, and the drive to go on a brand-sharpening journey to really make an impact. Each of our collaborators is C-level and often a founder, as well.
Contact us and discover our global network of experts and collaborators in fields such as Metaverse, culture, UHNWI.
OUR PARTNER NETWORK
Depending on the project, we cooperate with experts, a Gen Y/Z Think Tank or renowned specialist partners.
CODE \ LUXE is a proud signatory member of "Monaco Capital of Advanced Yachting"
ACADEMIA & INITIATIVES
CODE \ LUXE is affiliated with academic institutions and initiatives:
As an affiliate professor at the International University of Monaco (IUM) Dr. Julia Riedmeier lectures among others Market Research, Luxury Brand Strategy, Luxury Marketing, Omnichannel Strategy. She previously held the module leadership of the business concentration Luxury Brand Management at Munich Business School (MBS) and regularly initiated her Luxury Insight Talks.
Further, she is a jury member of the business plan competition The Mark Challenge, a think tank member at Haus von Eden (HvE), a board member of YPY Monaco. Previously, she served as an advisory board member and editor at “Robb Report Monaco & Côte d’Azur“.
Discover SOME INTERESTING research
OUR LUXURY CODE
For CODE \ LUXE, luxury must always be responsible and ahead. Otherwise, it is lavishness. Contemporary luxury brands need to make an impact. They need to leave the world better than it was to add value to society, the environment, and the economy.
Whether traditional or nouveau luxe: the elements of wellbeing, sustainability, co-creation must be visible in all perspectives. It is not an either-or.
To unleash the power of luxury, it requires the harmonious interplay of opposites to ignite innovation, drive strategic thinking, and unlock endless possibilities. Our approach and success formula thrives on the synergy of those complementing opposites:
= [(Academia + Industry) + (Strategy + Operation) + (Analytics + Magic)]
WORK WITH US
From a one-shot call regarding your future to a specific challenge where you want immediate advice to long-term strategic projects.
Do you want to elevate your career, business, expertise or network? Find the right approach:
GLOW \ Elevate your CAREER in the luxury industry.
Coaching & Mentoring. Insights into how to enter the industry or current open opportunities.
BRIGHT \ SPEED ADVISORY for a current project or concept.
Brainstorming and -picking. Sounding board for ideas and insights into elevating your brand.
SHINE \ Take your BUSINESS to the next level.
Strategy advisory on a project basis – medium- to long-term – or new PR strategies.
RISE \ Take your AUDIENCE to the next level.
From executive education, keynotes, panel discussions to talk formats.
Our aim is to support brands and start-ups of the luxury industry in marking their position in the market, to lead the path towards a sustainable future of the luxury industry, and to connect professionals and brands.
