• CODE LUXE is a boutique strategy consulting firm in the field of luxury.
  • Based in Munich. Operating internationally.
  • We decipher your luxury brand code with you.
  • We bring nowness to your brand and elevate it to the next higher level.
  • We challenge, rethink the future of luxury, and connect key stakeholders.


Market Research | Strategy Consulting | Business Matchmaking



What we believe in

  • At CODE LUXE, we have the strong belief that every luxury company has and needs its own brand code to evince its relevance and aura.
  • Yet, to tap into the minds and hearts of discerned consumers, a luxury brand's strategy is not only about well-designed, expensive products or services anymore.
  • The luxury code of the future needs more nuanced elements as co-creation, purpose, a platform character.

What we do

We support luxury brands in decoding their brand essence and generate perspicacious insights to understand emerging trends.

We challenge the status quo and create meaningful, innovative strategies for luxury brands, their consumers, and key stakeholders. To create shared value.

We bring industry leaders (founders, CEOs, professionals), manufacturers, retailers, and future talents together.


What we are

Well-connected across industries, businesses, academia, and countries.

The interface between industry key players, start-ups, and future talents.

Cooperation partner of internationally renowned specialists.

Your sparring partner.



Partner network

So what the luxe?

Let us connect, challenge, co-create, and walk into a bold future!


Managing Director and Founder: Dr. Julia Riedmeier



Leopoldstr. 8-10, 80802 Munich, Germany